Scientists have decreed: the greater the proportion of cocoa solids, in general the greater the benefits seem to be for the body. The proof backing the health advantages of cocoa continues to become more solid as researchers begin to comprehend better the certain positive health and nutritional attributes of cocoa and cocoa derivate products.
There seems to be an imperative need to get this knowledge to buyers to increase the information and awareness of the beneficial health attributes of cocoa and cocoa products. The most valuable message to be send to buyers now is that cocoa, when utilized with moderation, can take part of a wholesome, well balanced, healthy, nutritive diet. The message in this direction is balanced, well-articulated and credible.
Pro-cocoa campaigns come to develop suggestions and ideas that strengthen the message of the nutritional and health attributes of cocoa. In this respect, cocoa producers have articulated ideas on the content of the message to consumers and formulated suggestions for the format and strategy of a possible campaign to promote consumption. This is made by increasing knowledge and awareness of the nutritional and health properties of cocoa and cocoa products.
In recent years it has been observed a switch to higher cocoa content chocolate products. It can be explained by the increasing demand among buyers for taste, convenience and health as well as for ethical products.
In recent times, researchers have increasingly shown the nutritional and health benefits of cocoa products with a high cocoa content. New food products grow with wholesome ingredients has become foods that provide health benefits beyond basic nutrition. They play a significant role in the upward trend of the confectionery market. The demand for dark and high cocoa content chocolate, in particular, has surged in response to these positive findings.
A major foundation in the dynamism of cocoa consumption in recent years was found in the mature markets of Western Europe and the United States, which represent over 70% of world cocoa consumption. The growth in cocoa consumption in the Far East and in Eastern Europe is largely attributed to an increase in demand for products containing cocoa powder. Although the volume of chocolate eaten has increased at only a low place, the amount of cocoa consumed has boosted rapidly. The trend in chocolate eating has is now by the increasing appeal of premium chocolates and, in particular, of high cocoa content dark chocolate. Chocolate producers that noticed the changing tastes and even companies traditionally known for milk chocolate products have been introducing new dark and high cocoa content products because of its health attributes
In the past years the growth has been mainly driven by single-origin chocolate which grew by over 20% per year as well as by organic certified chocolate that is up by almost 20% and dark chocolate that is up by over 15%. The deterioration of the global economic environment has slowed down the strong place towards premium chocolate products. However, the trend is expected to resume in the short term when economic conditions improve.
There are many ways to consume cocoa but the most frequent it is consumed as chocolate confectionery. Other methods of cocoa consumption are chocolate coated products and other food products containing cocoa powder including cocoa drinks, snacks and cakes. The principal ingredients in chocolate are cocoa paste, which imparts the basic chocolate flavor, cocoa butter which provides the characteristic mouth feel, sugar and a flavoring agent. A filled chocolate is composed by various products such as milk, nuts, biscuits and other fillings including of course the well known cocoa paste.
Cocoa powder is used in a wide range of foodstuff products, drinks and cosmetics. In cosmetic products are used small amounts of cocoa. It should also be mentioned that, in some cocoa producing countries, new products are being manufactured from cocoa by-products too.